Medical Tourism Group Tap Overseas Filipino Workers to Promote Philippines

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The Cebu Health and Wellness Council (CHWC), an organized group composed of health and wellness businesses in Cebu province Philippines, is looking at overseas Filipino workers (OFWs) to promote the country and the province as good destinations for medical tourism.

This was revealed by Nelia Navarro, a provincial director of the Department of Tourism-Cebu. Cebu with the help of the private and public sectors, is positioning itself as a premier destination in Asia for health and wellness.

At the moment, the CHWC is encouraging OFWs to try the services so they can hopefully serve as the industry’s ambassadors. Cebu positions itself as a premier location for healthcare services combining health, business and leisure facilities in the province.

“Our first target is to attract all Filipinos around the world to avail of the best health and wellness services we have here”, Navarro sai.

The CHWC believes that the Filipinos overseas can attract international patients to the country beginning with their foreign friends. They can then help promote medical tourism to the country through word-of-mouth. The group is already in talks with Filipino organization abroad regarding promoting Cebu as a medical tourism destination.

The Philippines is competing with countries like India, Thailand and Singapore as medical tourist destinations in Asia. Patients can save thousands of dollars in medical procedures in the Philippines Navarro said. The medical tourism in Asia earned US $ 120 billion in 2006. Just six years before that in 2000, Asia earned only $40 billion dollars.


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